Artwork
We require vector art ( camera ready art )
in most cases Artwork described in this article meets most
supplier specifications, however contact us for specific artwork (
artdept@berber.com ) for our
different vendors / suppliers. We can provide artwork services on a
case by case basis (
quote@berber.com ) minimum charge $50.00, artwork is not part of
setup charges.
PRODUCTION READY ARTWORK STANDARDS
- Supplier must have both
Illustrator CS2 and CorelDraw X3
- Distributors must have
either
- CorelDraw X3
(recommended, 12 is acceptable)
- Adobe Illustrator
CS2 (recommended, CS1 is acceptable)
Although other versions may
work, compatibility problems will persist and therefore to be
compliant, you must utilize the above software.
THE PRODUCTION READY
ARTWORK COMMITTEE will announce when the next version of
software is recommended and provide a minimum three months notice
before it becomes a requirement to maintain certification.
GUIDELINES FOR PRODUCTION
READY ART
 | All fonts should be
converted to curves (paths or outlines) |
| If Raster elements are
part of the artwork:
| They should be
embedded |
| They should be
provided at actual imprint size |
| They should be from
300 DPI or higher source documents at the original size |
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ACCEPTABLE FORMATS FOR
VECTOR ART
| PDF (Preferred
format) |
| EPS |
| Adobe Illustrator – A1
| Version 10 or
higher |
|
| CorelDraw – CDR
| Version 10 or
higher |
|
Note: These formats are
also acceptable for art that contains both raster/bitmap art and
vector art in the same graphics file.
All files must be created in approved professional graphics
software. Files saved without vector data or from unapproved
software are not considered Production Ready Artwork.
ACCEPTABLE FORMAT FOR
RASTER ART (Bitmaps)
| PDF at final imprint
size |
| TIFF at final imprint
size |
| EPS at final imprint
size |
UNACCEPTABLE FORMATS FOR
ELECTRONIC ART
The following formats
explicitly do not comply with Production Ready Art Standards and
if submitted, will incur cleanup charges. This is not a
comprehensive list, rather a list of the most common unacceptable
formats:
| PowerPoint |
| Word |
| Excel |
| Publisher |
| Scans of logo or
Letterhead/business cards |
| Page layout files
(Quark, PageMaker, InDesign) |
| JPEG |
| GIF |
| WMF |
APPROVED PROFESSIONAL
GRAPHICS SOFTWARE:
Preferred professional
graphics software:
| Adobe Illustrator CS 2 |
| CorelDraw X3 |
Acceptable professional
graphics software:
| Adobe Illustrator 10 or
higher |
| CorelDraw 10 or higher |
| Latest version of
Photoshop or Freehand |
ARTWORK TRANSFER
- Send artwork via
email
- No compression for
files under 4 megabytes
- Include:
Production Ready Email Tag™ Information
- Required
-
Subject:
Artwork for PO # XXXXXX
-
Company name &
address
-
Contact person
for this art
-
PO # and/or
reference #
-
Phone number
for questions on this art
-
Email for
questions on the art
-
Suggested
-
PDF rendering
of artwork
-
Brief
description of the art
-
Size of art
Endorsed by: ASI®, Affinity Express,
Digital Art Solutions
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The Production Ready Artwork Committee
has determined that PDF is the best format for
eliminating the myriad of confusion with industry
artwork. While you know most JPG files are
unacceptable, your clients more than likely still
submit them as production ready artwork. That is why
the committee decided to publish a list of
unacceptable formats to make it clear that artwork
charges will likely apply. In addition to
unacceptable formats and PDF as the preferred
format, the committee has published standards for
acceptable formats and software.
The Updated Production Ready Artwork Standards Make
It Easier for us to Obtain Production Ready Artwork
from you.
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• Standard software requirements |
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• Standard format requirements |
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• Unacceptable artwork formats |
Click here to adopt the easy-to-use
standards at
www.productionreadyart.com to
start reducing artwork confusion and delays.
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Are you Production Ready Artwork Compliant?
Click here to download an
updated Production Ready Artwork Compliant (PRA)
logo. Place the logo on your website and print
materials to communicate that you are helping to
establish a universal process to create, store and
share production ready artwork within our industry.
The Production Ready Artwork Committee has donated
their time, energy and funds to help the industry
move from the days of “camera ready art” to today’s
world of “Production Ready Artwork”. Their hard work
is free for all industry participants to utilize.
For more information, contact
info@berber.com
or
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